Category: Cannabis: Renegade Healer Written by Jessica Smith
The cannabis industry has been booming recently, making many entrepreneurs in this field find ways to boost their online presence. Every marijuana company is now working hard to drive as much traffic as they can to their sites. One major goal that all these businesses have is to rank high on Google, which is becoming difficult every day because of stiff competition.
So, you need a well-planned strategy to get great SEO results for your business. To help you ease the process, this article will show you the best tips to help you see your site rank. Read on.
- Create A Google Profile
If you want your business to be easy to find online, then you need a Google profile. Having a profile allows people to see your business information, including the exact location on the map. Make sure to add your business name, phone number, website, and address to your listing.
You must also make sure that the information you provide on your Google profile matches your other business profiles as that shows professionalism. In case you change any information such as the phone number or business location, you must update that information on the profile to ensure you stay relevant and reachable.
- Look for The Right Keywords
Keywords are a vital tool in SEO, making it important to understand the ones to use in your content. You should always look for attainable and relevant keywords. Your keywords should revolve around the marijuana industry and not any other niche because that would make your content irrelevant and less valuable.
One trick that can help you significantly is using keywords with lower keyword difficulty. For instance, if your business is still new, you should use those with a difficulty of less than ten as they are easier to rank for due to less competition from the big brands.
- Get Backlinks:
Backlinks should be your friend if you want to rank high on Google because search engines use them to see if your site is trustworthy. Many backlinks on your website can also help to make it more authoritative.
So, try and get some high-quality websites to link back to yours. Make sure these sites are authoritative enough to ensure better results. Backlinks from untrustworthy websites will not do you any good when it comes to SEO and can hurt your rankings.
Your backlinks should also be from relevant sites, which means from cannabis-related ones. Therefore, reach out to marijuana sites and request for backlinks. Guest posting is always a great way to get a backlink from a top-ranking site. You can use white label link building packages to get faster and more effective results for your business.
- Make Your Site Mobile Friendly
Smartphones have become the new face of search. Phones are easier to move with, and faster to search for anything even on the go, which explains why many people love using them for browsing nowadays.
As the number of people using their mobile phones for search purposes, it is crucial that you make your website mobile-friendly/ Failure to do so can increase the bounce rate, which might hurt your SEO.
One way you can make your website mobile friendly is by ensuring it has easy to read text. That way, readers can easily browse through content without much hassle. You can also add some high-quality images to your article. Photos are great for SEO because they make your content and the entire website to look unique and professional. Therefore, visitors will stick around on your site for long hence reducing the bounce rate and boosting your SEO rankings.
In addition, your site must be fast if you want to appear on top search results. Having a faster website enables visitors to access everything they need in less time hence making you their go-to cannabis site.
- Optimize Your Onsite Content
Onsite optimization is among the best and easiest ways to increase your Google rankings. Blog posts are not the only ones that you should optimize on your website. Some of the most crucial things that you can optimize on your site include:
- Image tags
- Header tags
- Title tags
Optimizing the above allows you to provide more valuable information to users and search engines, which is great for SEO.
- Take Advantage of Social Media
We are living in times when social media has become a huge part of our society. Many people are on almost every social media platform. Therefore, these platforms can be a great place to reach your target audience easily.
The best thing about using social media is that it helps you to market your cannabis business for free. So, you can easily get your business in front of your target audience without spending much hence allowing you to save some cash that you can use in other SEO efforts.
Social media is a great way to create a relationship with your audience. Even if people do not start buying your products immediately, the relationship you build with them will make you their go-to option when they need similar services.
Since marijuana was made legal in different corners of the world, especially in the U.S.A, it has become a huge business. So, the entrepreneurs owning cannabis dispensaries are now doing everything they can to ensure their businesses are ranking on search results. As you have seen in this article, there are different ways to increase your chances of being on the first page of Google. So, make sure to use these tips correctly, and you will undoubtedly see results if you remain consistent.
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