Category: Cannabis: Renegade Healer Written by Jeffery N. Thompson
The cannabis industry has witnessed remarkable growth over the past couple of years. That’s due to the growing list of studies pointing to the immense benefits of this traditional herb.
It’s important to acknowledge that a considerable number of states and countries are yet to legalize all cannabis-derived products. However, researchers are working overtime to disprove the commonly-held misconceptions, with the hope that the relevant authorities will also relax the punitive laws regulating the use of marijuana and other cannabis products.
If you’re considering investing in CBD products this year, don’t reconsider. That’s because the CBD industry is mostly bullish, and the following are some of the reasons why;
1. There’s A Wide Range of Products To Choose From
One of the reasons to invest in the CBD industry in 2020 is that there is a broad range of products you can experiment with.
What makes CBD products diverse is the fact that there are numerous ways to consume them. Users can administer CBD through subcutaneous injections or drop the tinctures beneath their tongues. Other methods of consumption include CBD edibles such as gummies, pills and tablets, vape juice, as well as topical applications, such as balms and creams.
With such flexibility, you can easily visit WeedSmart and sample the products to supply, depending on the needs of your clients and the emerging trends. For instance, CBD gummies have gained considerable popularity over the past few years, and it’s a great place to start.
2. More Scientific Backing
A few years ago, many of the health claims of cannabis were largely anecdotal. Therefore, scientists and medical doctors didn’t find compelling reasons to launch substantive research studies into the herb.
But as time went by, mainstream media outlets around the world reported the efficacy of cannabis with chronic illnesses, such as Multiple Sclerosis, cancer, and Alzheimer’s disease. Most of these are conditions whose cures researchers have been struggling to discover for ages. It was now time to shift focus and launch full-blown research into an herb whose effects had long been dismissed.
With the growing list of scientific endorsements of cannabis, CBD products have become even more popular among users, and now is the time to tap into this lucrative industry. What makes the industry even more promising is that the studies around the effectiveness of CBD are carried out by some of the world’s leading universities.
3. Incorporation of CBD into Other Products
More industries are joining in on the craze and adding CBD to their products line. Sephora, which recently launched its range of CBD oil products, is a case in point.
But perhaps it’s in the food and beverage industry that CBD has taken by storm. It’s not unusual to come across breweries promoting CBD oil-infused beer or coffee shops selling hot drinks, and protein shakes that contain CBD oil. Pet parents also have something to smile about, as they can use CBD oil to moisturize their pets’ coats, while seamlessly treating various health conditions, such as pain and inflammation.
With more industries & CBD marketplace ready to jump onto the CBD bandwagon, you already have numerous potential clients to kick start your CBD business.
4. Fewer Legal Bottlenecks
The dramatic change in the legal landscape is another reason behind the surge in CBD’s popularity.
One landmark development was the signing of the Hemp Farming Act by President Donald Trump in 2018, which decriminalized CBD oil at the federal level by declassifying it as a drug. At present, CBD products are legal in all 50 states, provided they don’t contain more than 0.3% of the psychoactive compound – THC. Another significant event was the approval of the cannabis-based drug – Epidiolex - by the FDA for the treatment of Dravet syndrome and Lennox-Gastaut syndrome.
With more states and countries becoming receptive to the idea of cannabis, there’s no doubt that the industry is headed for better days.
5. Rising Number of Applications
Initially, marijuana doctors mostly prescribed cannabis for pain and inflammation relief. However, subsequent scientific studies have since revealed additional medical benefits of cannabis. Examples include relief from multiple sclerosis, epileptic seizures, and other conditions that manifest in neuropathic pain.
Among CBD’s long list of benefits is muscle building. According to research, THC, which is another significant cannabinoid, boosts athletic performance by inducing euphoria. Therefore, the user experiences a sudden burst of energy, which enables them to carry on with their workouts for longer. THC also induces appetite, which is an essential requirement in muscle building. Remember that CBD can relieve muscular tensions. Therefore, bodybuilders can leverage the compounded benefits of both substances.
Other studies have also cited meditation as another significant area where cannabis might be useful.
6. Higher Accessibility
Due to more scientific backing and the subsequent relaxation of governing regulations, CBD products have become more accessible. You can order them online as well as from your brick-and-mortar stores. Suppliers now have more options for delivering their CBD products to their clients. One can even buy seeds online and plant their very own cannabis plant at the comfort of their home.
But if you’re considering leaping into this industry, you should remember that CBD users prefer to deal with trusted vendors. As such, they’re often willing to go all out in digging up information about a seller before engaging them.
Therefore, always strive to protect your reputation. You can do that by asking your past clients to recommend your services by leaving their feedback on reputable review websites.
7. Influencer Endorsements
The role of influencers in promoting awareness cannot be underestimated, especially in this internet age. And CBD appears to have found favor with most international celebrities.
Martha Stewart is one of the notable celebrities to have publicly endorsed CBD. She announced plans to launch her own CBD line, in a joint partnership with the renowned cannabis giant – Canopy Growth. Veteran actor, Morgan Freeman, is another notable crusader of marijuana and cannabis-based products.
Snoop Dogg has confessed time and again to having used weed from his teenage years. Presently, he has his own CBD brand, known as Leafs by Snoop. The retired boxer, Mike Tyson, also announced plans of venturing into cannabis cultivation.
Celebrity endorsements still play a significant role in driving sales and will be a great asset in promoting your CBD products.
2020 might turn out to be one of the most promising years for stakeholders in the CBD industry. Take the plunge now and start your CBD store, then nurture it by leveraging the points highlighted in this post.
Jeffery N Thompson is a full-time content marketing specialist. He has been closely following the cannabis industry trends for quite some time. He has dabbled in various domains before the cannabis industry. On his off days, He likes to spend his time at the nearest animal shelter, lift weights or be nose deep in a novel.
This article was submitted exclusively to CrystalWind.ca by Jeffery N Thompson.
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